The Expert’s Dilemma — Why You Really Don’t Need to Know It All

The Truth

While becoming an “expert” in your field should be your ultimate goal, what you do with the time leading up to this level of experience is critically important. How you handle yourself before you are well-known as a leading expert will have a huge impact on your business' success and credibility throughout your career.

You Need to Become an Expert at This One Thing

Ok, here is what you need to understand. You need to become an expert on the problems and needs of your audience.

  • What wastes your target customer’s time?
  • What causes your target customer to lose money?
  • What causes your target customer to become frustrated?
  • What is your target customer’s biggest fear?
  • What does your target customer value?
  • What opportunities are your target customers overlooking?
  • What does the future look like for your target customer, and how can you help prepare them for it
  • What solutions already exist?
  • What do they do well?
  • What are they lacking?
  • Why do people use them over other options?
  • What do your target customers love about the existing solutions?
  • What do your target customers hate about the existing solutions?
  • Are the prices of these other solutions too high or too low?

The Expert’s Dilemma

The title of the post wasn’t written that way just to grab your interest. Being an expert truly has a bit of a downside.

Why Being Negative Can Be Positive

I have 8 brothers and sisters. Aside from DNA, most of us McCallisters share a common personality trait: sarcasm. It isn’t exactly a beautiful character trait, but sarcasm can be a hilarious way to make a point.

Important Advice for Those of Us Who Aren’t Yet Experts

I will be the first to admit that I don’t consider myself an expert in entrepreneurship. I am not an expert at copywriting, e-commerce, outsourcing, or anything that I teach. There is simply too much that I know I don’t know yet.

Take Action

I hope that you now understand the following:

  1. Being an expert is not a state of being, but an ongoing process.
  2. If what you say is true and based on facts and experiences, your advice is just as valuable as someone who has far more experience.
  3. You are doing a disservice by holding back information, products or services you know would provide value and solve problems because you are afraid of being an “imposter” or feel you need to be an expert to be heard.
  4. Being an expert at the problems facing your target market and practicing empathy for potential consumers is the best way to find success.
  5. Some people are wired with a glass-half-empty mindset. If this is you, you can turn this into a great advantage.



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Nathan McCallister

Nathan McCallister

Author of Evergreen Affiliate Marketing and blogger at On Medium, I cover #entrepreneurship, #blogging, #productivity, & #techtips.